Keystone Law has kicked off awards season by taking home the prize for Best Marketing Campaign, at the Modern Law Awards.
Now in their fifth year, the awards were created to celebrate entrepreneurship in the fast-changing legal landscape.
The firm was presented with the award for its latest campaign, Quit The Circus which sought to target unhappy lawyers looking to move away from the traditional partnership, in favour of greater autonomy over their practice, and ultimately a better client service offering.
Using a targeted Below The Line (BTL) campaign, the firm directed circus-themed messages at experienced lawyers who were “fed up of bending over backwards” and “meeting someone else’s targets”. The endeavour achieved some astonishing results with over 250 applications to join the firm received, along with maximum brand exposure.
Kristina Oliver, Marketing Director said:
“I am absolutely thrilled to have won Best Marketing Campaign. We are always striving to mirror the firm’s ethos, in pushing the boundaries, and the response we have received to the Quit The Circus initiative is a clear demonstration that our efforts have been successful. It’s a truly fantastic achievement for the team.”