Simon specialises in online financial services, e-commerce and IT. His clients include e-money and payment services providers, online peer-to-peer finance platforms, retailers, marketplaces and data providers. Simon is highly experienced in his field and has consulted as in-house payments counsel to WorldPay and

Previously, Simon was General Counsel & Company Secretary of Zopa, the world's first online peer-to-peer lending platform. He was Legal & Compliance Director for a mortgage business in GE and a Director and General Counsel of Earthport plc, the listed payment services provider. Simon also initiated and co-ordinated e-commerce strategy for DLA and worked in the Reuters legal department in London and New York.

Simon helped launch the Peer-to-Peer Finance Association, chairs the Media Board of the Society for Computers and Law, and is a Senior Fellow of The Finance Innovation Lab. He is listed as a legal advisor to FinTech firms by Tech City UK 2017.

Simon Deane-Johns has helped steer Zopa though regulatory waters since launch and more recently has helped us with our approval process with the FCA. Simon and Keystone have been extremely valuable in protecting Zopa’s business interests whilst aligning them to the regulator’s and government’s wishes to protect consumers.

Giles Andrews, CEO