Rupert has a commercial advisory practice based broadly around commercial contracts and the management and exploitation of intangible assets. His work primarily relates to regulated and non-regulated outsourcing, data privacy and cybersecurity as well as operational contracts. Clients for whom he has worked operate in fields as diverse as hedge funds, PE houses and other retail and wholesale financial institutions, brewing, start-up technology, manufacturing and advertising and media agencies.

Rupert is a French speaker and member of ITechLaw. He edited the data privacy update to the AIMA Guide to Cybersecurity Best Practice, to which he was also an initial contributor.