Ian is a highly-skilled Brand Management and Intellectual Property lawyer with a keen focus on the legal aspects of marketing, advertising, sales promotions, sponsorship and endorsement agreements, lotteries and merchandising.
He is a trusted, and long-term, advisor to McDonald's for all manner of marketing activities. During his career he has also acted for a range of household names including HMV, NCP, New Look, River Island, Luxottica and Swarovski.
Please note: The experience list above may include examples of work completed prior to joining Keystone Law.
Recognised in the Legal 500 2018 for Reputation Management and Brand Management
Ian Down is recognised by the Legal 500 2017 for Commercial Contracts and Brand Management.
Ian Down is noted as a recognised practitioner
Chambers UK 2017
"Keystone Law’s Ian Down acts for McDonald’s in relation to IP, licensing and sponsorship matters. Other clients include HCT Europe and Biscuiterie Jules Destrooper."
Legal 500 2016
Listed as a recognised practitioner in Chambers UK (2016)
Recognised as a leading practitioner in Legal 500 2014
“Ian Down focuses on advertising, marketing and sponsorship matters and is regularly instructed by McDonald’s UK”.
Legal 500 2013
|2014||Keystone Law | Consultant Solicitor|
|1992-2014||Hamlins LLP | Associate Solicitor then Partner|
|1988-1992||Wallace | Assistant Solicitor|
|1988||Qualified as a Solicitor|