Keystone is thrilled to announce that it took home the prize for ‘Most Novel Use of Social Media’ at the MPF Awards 2016. The firm also walked away with the Silver award for ‘Best Use of Systems and Technology’.
Held on 9 March at the London Marriott, Grosvenor Square, the MPF Awards recognised those who have demonstrated an outstanding commitment to enhancing expertise, reputation, relationships and standards of service. With nominations across three categories, ‘Most Novel Use of Social Media’, ‘Mould-Breaking Firm’ and ‘Best Use of Systems and Technology’, Keystone faced stiff competition from the likes of Bird & Bird, Berwin Leighton Paisner, and Garrigues.
Keystone was commended for its successful ‘Law Set Free’ campaign and synergistic use of contemporary marketing channels. The award demonstrates the firm’s ability to promote and create content that is consistently recognised as being relevant and valuable by target audiences.
As a further triumph, Keystone was also named runner-up for the ‘Best Use of Systems and Technology’, a crucial focus for the firm which is constantly being developed and improved upon. Judges emphasised the effective intranet system, KeyedIn, which plays a pivotal role in supporting the firm’s rapid growth, empowering lawyers and maintaining social cohesion.
James Knight, Managing Partner of Keystone Law, said:
“It’s a great honour to have received this award for the Law Set Free campaign, as well as our continued investment in digital marketing techniques. Remaining at the forefront of legal innovation is central to the firm’s ethos, so we are delighted to have been recognised for our work in this area by the Managing Partners Forum.”