Simon specialises in online financial services, e-commerce and IT. His clients include e-money, gift card and payment services providers, online peer-to-peer finance platforms, crowd-investment firms and a cloud-based content delivery network. Simon is highly experienced in his field and has consulted as in-house payments counsel to WorldPay and

Previously, Simon was General Counsel & Company Secretary of Zopa, the world's first online peer-to-peer lending platform. He was Legal & Compliance Director for a mortgage business in GE and a Director and General Counsel of Earthport plc, the listed payment services provider. Simon also initiated and co-ordinated e-commerce strategy for DLA and worked in the Reuters legal department in London and New York.

Simon helped launch the Peer-to-Peer Finance Association and he chairs the Media Board of the Society for Computers and Law. He is also a member of the Interoperability Board of Midata, the UK government’s consumer transaction data initiative.

Simon Deane-Johns has helped steer Zopa though regulatory waters since launch and more recently has helped us with our approval process with the FCA. Simon and Keystone have been extremely valuable in protecting Zopa’s business interests whilst aligning them to the regulator’s and government’s wishes to protect consumers.

Giles Andrews, CEO