Morris is a leading name in sports law and joined Keystone in May 2015. His practice focuses principally on the creation, acquisition, exploitation and protection of sports media and marketing rights, and clients include high-profile governing bodies, individuals, agencies, sponsors and broadcasters.

Morris teaches sports media on the British Association for Sport and Law and De Montfort University Sports Law programme and is a regular speaker at conferences on sports media and sponsorship issues. He is the author of the Broadcasting chapter of the leading textbook Sport: Law and Practice and is a Director of the British Association for Sport and Law.